How To Research the Public Perception of Genetics

Unlock the Secrets of Public Opinion on Genetics

Are you a researcher, journalist, or policymaker needing to understand how the public perceives genetic technologies? How To Research the Public Perception of Genetics is your essential guide. This practical book provides a step-by-step approach to designing, conducting, and analyzing research on this complex and evolving topic.

Why Choose This Book?

• Comprehensive Coverage: Learn about various research methods, from surveys and interviews to focus groups and social media analysis.
• Practical Guidance: Avoid common pitfalls and ensure your research is robust and reliable.
• PDF & Audio Bundle: Includes a downloadable PDF for easy reference and an audio version for learning on the go.
• Up-to-Date Insights: Addresses contemporary issues like gene editing and direct-to-consumer genetics.

Who This Book Is For

• Researchers in genetics, sociology, and public health
• Science journalists and communicators
• Policymakers and regulators
• Students and anyone interested in public understanding of science

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