How to Sell Digital Products Successfully for Public Speakers

As a public speaker, you have the unique ability to inspire, educate, and motivate large audiences. However, in today's digital age, the impact of your message doesn't have to stop once your speech is over. With the right strategies, you can turn your knowledge and expertise into digital products that not only provide value to your audience but also generate a significant income stream. Whether it's online courses, ebooks, webinars, or exclusive membership content, digital products allow you to scale your business and reach a broader audience.

In this actionable guide, we'll break down how you can sell digital products successfully as a public speaker, from understanding your audience to pricing, marketing, and providing exceptional customer support.

Identify and Understand Your Target Audience

The first step in successfully selling digital products is to know who your audience is and what they need. As a public speaker, you already have a clear idea of who your audience is, but when transitioning to digital products, it's essential to dig deeper and understand their specific needs, challenges, and interests.

Determine Pain Points and Needs

Your audience likely attends your talks to address a problem or seek guidance on a specific issue. These issues could be related to:

• Professional Development: Individuals seeking career advancement may be looking for courses or guides on leadership, communication, or public speaking itself.
• Personal Growth: Audiences interested in personal development might be searching for resources on motivation, self-discipline, or goal-setting.
• Business Strategy: Entrepreneurs and business owners often look for practical advice on growing their businesses, marketing, and managing teams.

Identifying these pain points will allow you to create digital products that provide tangible solutions.

Segment Your Audience

Not all your audience members will have the same needs. Segmenting your audience into categories can help you create targeted products that resonate with each group. For example, your audience may consist of:

• Corporate Professionals: Those seeking to improve their leadership, communication, and time management skills.
• Aspiring Speakers: Individuals who want to become public speakers and need guidance on how to build a speaking career.
• Entrepreneurs and Small Business Owners: Those looking for motivational content and strategies to grow their businesses.

Segmenting your audience allows you to create tailored content that directly speaks to their needs and challenges.

Choose the Right Digital Product Types

Once you understand your audience, it's time to choose the right type of digital product to offer. The type of product you choose will depend on your expertise, audience preferences, and your capacity to produce content. Here are several digital product types that work well for public speakers:

Online Courses

One of the most valuable digital products you can create is an online course. Courses allow you to take your in-depth knowledge on a particular subject and package it into a structured, easy-to-follow learning experience. Public speakers can create courses on a variety of topics, including:

• Public Speaking Mastery: A course teaching others how to become confident and effective public speakers.
• Leadership and Communication Skills: A program aimed at professionals who want to improve their leadership and communication abilities.
• Goal Setting and Personal Development: A course focused on helping individuals set and achieve their personal and professional goals.

Online courses can be sold on platforms like Teachable, Udemy, or your own website, allowing you to generate income while helping others develop new skills.

Ebooks and Guides

If you prefer written content, creating ebooks or guides is an excellent option. Ebooks are a cost-effective way to share your knowledge with a wider audience. You can write books that dive deep into your areas of expertise, such as:

• How to Overcome Public Speaking Anxiety: A guide for people who struggle with fear and nervousness when speaking in front of an audience.
• Building a Career as a Public Speaker: A comprehensive guide to becoming a successful speaker, from marketing strategies to mastering the craft.
• Time Management for Busy Professionals: A book that provides actionable tips for optimizing productivity and balancing work and life.

Ebooks are affordable for both creators and consumers, and they can be easily distributed through platforms like Amazon Kindle, Gumroad, or your own website.

Webinars and Workshops

Webinars are a fantastic way to engage with your audience in real-time. They allow you to share valuable insights, answer questions, and interact with your audience, creating a more personalized experience. Webinars can be marketed as paid events or used as a lead magnet to attract potential customers for other digital products.

You can host live workshops on a variety of topics, such as:

• Advanced Public Speaking Techniques: A workshop where you provide in-depth training on delivering powerful presentations.
• Personal Branding for Speakers: A session dedicated to helping speakers build their personal brand and marketing strategies.
• Leadership in the Digital Age: A live webinar focused on how leaders can adapt to the modern business landscape.

The interactivity and real-time value of webinars often make them a compelling product for clients willing to invest in their personal and professional development.

Membership Sites or Subscription Models

A membership site or subscription service is an excellent way to generate recurring revenue from your digital products. You can offer exclusive content, such as:

• Monthly Webinars: A subscription model where members get access to monthly webinars on various topics.
• Exclusive Articles or Blog Posts: Provide members with in-depth articles, case studies, and other valuable resources that they can't access anywhere else.
• Q&A Sessions: Hold regular Q&A sessions where members can ask you questions directly.

By offering exclusive content, you can create a sense of community and a loyal audience that looks forward to your ongoing updates.

Price Your Digital Products Strategically

Pricing your digital products is a delicate balancing act. If your products are priced too high, you risk turning off potential customers. If they're too low, it could undermine the perceived value of your expertise. To price your digital products appropriately, consider the following:

Research the Market

Look at what other public speakers or creators in your niche are charging for similar products. This will give you a sense of the going rates for courses, ebooks, webinars, and other digital products. Pricing too high could alienate your audience, while pricing too low could make it hard to justify the quality of your content.

Offer Different Price Tiers

Offering tiered pricing allows you to cater to different types of customers. For example, a basic online course could be priced at a lower rate, while a premium package that includes one-on-one coaching or additional resources could command a higher price.

Consider the Value You Provide

Remember, you're not just selling a product---you're selling the value of your expertise and the transformation your audience will experience. If your digital product helps clients solve a significant problem or achieve a major goal, price it accordingly. High-value products, such as comprehensive courses or personalized coaching, should be priced higher to reflect the value they provide.

Market Your Digital Products Effectively

No matter how great your digital products are, they won't sell if you don't promote them. Here are several effective marketing strategies to help you sell your products successfully:

Build an Email List

An email list is one of the most powerful tools for selling digital products. Use lead magnets such as free resources, guides, or webinars to attract people to sign up for your list. Once you have their contact information, you can nurture your relationship with them by sending valuable content, updates, and special offers.

Utilize Social Media

Social media platforms, such as Instagram, LinkedIn, and Twitter, are excellent places to build your personal brand and promote your digital products. Regularly share insightful content related to your field, engage with your followers, and promote your products. You can also use social media ads to target specific demographics who would benefit from your offerings.

Content Marketing

Create blog posts, videos, or podcasts that showcase your expertise and offer value to your audience. You can repurpose content from your digital products or provide snippets and insights to pique your audience's interest. Content marketing helps you build credibility, attract new customers, and generate organic traffic.

Offer Limited-Time Promotions

Offering discounts, special bundles, or exclusive content for a limited time can create a sense of urgency and encourage people to buy. You could also run special promotions around events, holidays, or speaking engagements.

Provide Exceptional Customer Support

Once you've made a sale, your job isn't over. Providing excellent customer support ensures that your customers have a positive experience and are more likely to recommend your products to others. Here's how to provide top-notch support:

Be Responsive

Respond to customer inquiries in a timely and professional manner. Whether it's through email, social media, or a dedicated support portal, make sure your customers know they can count on you for help.

Offer a Money-Back Guarantee

A money-back guarantee can help reduce the perceived risk for potential customers. Knowing they can get their money back if they're not satisfied with the product builds trust and encourages purchases.

Continuously Improve Your Products

Always be open to feedback and make improvements to your products over time. This not only enhances the customer experience but also helps you stay competitive in an evolving market.

Conclusion

Selling digital products as a public speaker can be an incredibly rewarding way to extend the reach of your message and build a sustainable income stream. By understanding your audience, choosing the right products, setting appropriate prices, and implementing effective marketing strategies, you can successfully sell digital products that provide real value to your audience. With persistence, creativity, and a focus on delivering value, you'll find that digital products are a powerful tool to amplify your speaking career and create lasting impact.

View Product