How to Make Money Online as a Pinterest Strategist: 10 Actionable Ideas

Pinterest is not only a visual discovery engine but also a massive platform where businesses and individuals alike go to promote their products, services, and content. With over 450 million monthly active users, Pinterest has become a goldmine for digital marketing opportunities. However, to leverage this platform effectively, you need more than just a basic understanding of how to pin images. This is where a Pinterest strategist comes into play. As a Pinterest strategist, you can help businesses or individuals optimize their Pinterest presence, drive traffic, and ultimately increase sales or engagement.

In this article, we will explore 10 actionable ideas that can help you make money as a Pinterest strategist. Whether you're looking to dive into Pinterest marketing full-time or supplement your income, these strategies will guide you on how to get started and scale your business.

Offer Pinterest Strategy Consulting

One of the most straightforward ways to monetize your Pinterest expertise is by offering consulting services. Many businesses and entrepreneurs are eager to tap into the power of Pinterest but are unsure where to start or how to optimize their strategy. As a Pinterest strategist, you can provide value by guiding them through the intricacies of the platform.

How to Get Started:

• Identify Your Target Market: Do you want to help small businesses, large brands, or content creators? Understanding your target audience will help you tailor your services.
• Create a Strong Online Presence: Establish yourself as a thought leader in the Pinterest space by creating blog posts, free guides, or videos showcasing your knowledge.
• Offer Consultation Packages: Start with one-on-one consultations where you help clients set up their Pinterest accounts, create boards, and optimize their pins. You can also offer a comprehensive strategy package where you assist clients over several weeks or months.
• Leverage LinkedIn and Networking: Utilize LinkedIn and other platforms to find potential clients looking for Pinterest strategists. Building a solid network will help you land clients organically.

With a strong client base, you can set up a thriving consulting business, charging anywhere from $50 to $200 per hour, depending on your expertise and market demand.

Create and Sell Pinterest Marketing Courses

If you enjoy teaching and sharing knowledge, creating and selling Pinterest marketing courses is an excellent way to generate passive income. Many people are eager to learn how to grow their presence on Pinterest and turn it into a profitable venture, and an online course could be the perfect solution.

How to Get Started:

• Choose a Platform: Platforms like Teachable, Udemy, or Skillshare are perfect for hosting your courses. These platforms already have a built-in audience, making it easier to get your course in front of potential students.
• Design Engaging Content: Structure your course into modules that teach users step-by-step how to use Pinterest for business. Topics could include board creation, pin design, keyword research, analytics interpretation, and advertising.
• Offer Bonuses and Resources: Provide additional resources such as templates, workbooks, or exclusive access to a private group where students can ask questions and get support.
• Promote Your Course: Once your course is ready, use your blog, social media, and email marketing to promote it. Collaborating with influencers in the digital marketing space can also help boost your reach.

Courses are a great way to scale your Pinterest knowledge and create a steady stream of passive income.

Run Pinterest Ads for Clients

Pinterest offers powerful advertising tools that can help businesses get their products in front of a wider audience. As a Pinterest strategist, you can help your clients set up, manage, and optimize Pinterest ads to drive more traffic and sales.

How to Get Started:

• Learn the Platform's Ads Features: Familiarize yourself with the ins and outs of Pinterest Ads, including how to set up promoted pins, targeting options, and bidding strategies.
• Offer Ad Management Services: Many businesses prefer to outsource their ad management to experts who understand the platform. Offer a service where you create compelling ad campaigns and monitor their performance.
• Track and Optimize Campaigns: Regularly analyze the performance of your client's ads and make adjustments to optimize results. You can charge a monthly fee or a percentage of ad spend for this service.
• Generate Reports: Provide clients with detailed reports showing the ROI of their ad campaigns. This will not only showcase your value but also encourage repeat business.

Running Pinterest ads for clients is a high-value service that can yield substantial returns if executed well.

Become a Pinterest Content Creator

As a Pinterest strategist, you don't have to limit yourself to managing other people's accounts. You can also create your own Pinterest profile, build a strong following, and monetize it by promoting products and services that align with your niche.

How to Get Started:

• Create High-Quality, Engaging Pins: Focus on creating visually stunning and engaging pins that speak to your audience. Make sure your pins are optimized for SEO and targeted to the right keywords.
• Monetize Through Affiliate Marketing: Share affiliate links on your pins for products that are relevant to your audience. When someone clicks and makes a purchase, you earn a commission.
• Promote Your Products or Services: If you have your own products or services, Pinterest is a great platform to drive traffic to your online store. You can create pins that showcase your products and link directly to your website.

Becoming a content creator on Pinterest allows you to build your brand while making money through affiliate marketing, product promotion, and more.

Offer Pinterest Account Management Services

Managing a Pinterest account involves much more than just pinning images. It requires strategy, consistency, and optimization. Many businesses simply don't have the time or expertise to manage their Pinterest profiles effectively, which is where you come in.

How to Get Started:

• Create a Service Package: Offer tiered account management packages, including content creation, optimization, analytics tracking, and engagement. You can offer basic, intermediate, and premium packages depending on the level of service required.
• Use Pinterest Scheduling Tools: Leverage Pinterest scheduling tools like Tailwind or Buffer to manage pins in advance and ensure consistent posting.
• Engage with the Audience: Part of account management involves engaging with the audience by responding to comments, joining group boards, and liking or repinning relevant content.
• Offer Analytics Reports: Provide clients with monthly performance reports that show growth, engagement, and overall account performance.

Pinterest account management can be a steady income stream, with businesses paying you a monthly retainer for ongoing services.

Create Pinterest Templates and Graphics

Designing pins that stand out is essential for success on Pinterest, but not everyone has the time or skill to create professional-looking graphics. As a Pinterest strategist, you can sell custom templates and pin designs to clients or through online marketplaces.

How to Get Started:

• Learn Design Tools: Get proficient in design tools like Canva, Photoshop, or Illustrator to create eye-catching pin templates that are easy for clients to use.
• Sell Templates: Set up an online store on platforms like Etsy or Gumroad to sell your pre-made Pinterest templates. You can also sell custom templates directly to businesses.
• Offer Graphic Design Services: In addition to selling templates, you can offer custom graphic design services, creating unique pins for your clients based on their branding and objectives.

Selling Pinterest templates and graphics allows you to tap into the growing need for high-quality visuals on the platform, turning your design skills into a profitable business.

Run a Pinterest Growth Service

Helping businesses grow their Pinterest account and increase followers is a valuable service. You can offer a specialized service where you focus on growing the client's Pinterest following through a combination of organic and paid methods.

How to Get Started:

• Set Growth Goals: Work with your client to set clear growth objectives, such as increasing followers, driving traffic to their website, or improving engagement on pins.
• Utilize SEO Techniques: Pinterest is a search engine, so optimizing profiles, boards, and pins for relevant keywords is crucial for growth.
• Leverage Group Boards: Participating in relevant group boards can help you expose your client's content to a broader audience and boost followers.
• Monitor Results: Track the success of your growth efforts using Pinterest Analytics and adjust your strategies accordingly.

Pinterest growth services are valuable for clients looking to increase their exposure, and you can charge a monthly retainer fee for managing their growth strategies.

Write Pinterest-Related Blog Posts

As a Pinterest strategist, you can also monetize your knowledge by writing blog posts or creating content that educates others on how to use Pinterest for business. Businesses and entrepreneurs often search for guides and strategies on Pinterest marketing, so creating informative content can drive traffic to your website and generate income.

How to Get Started:

• Identify Popular Topics: Research trending Pinterest topics, such as Pinterest SEO, pin design, or content strategies, and create blog posts around those subjects.
• Monetize Your Blog: Once you have a decent amount of traffic, you can monetize your blog through affiliate marketing, sponsored posts, and advertising.
• Promote Your Blog: Use social media, SEO, and email marketing to promote your blog posts and drive traffic to your website.

Blogging is a great way to build your authority as a Pinterest strategist while generating income through various monetization methods.

Provide Pinterest SEO Services

Pinterest SEO is essential for getting your pins noticed by a wider audience. You can offer specialized SEO services for Pinterest, helping clients optimize their content for better discoverability on the platform.

How to Get Started:

• Master Pinterest SEO: Learn how to optimize pins, boards, and profiles for relevant keywords. Understand the importance of using rich pins, descriptive titles, and engaging descriptions.
• Offer SEO Audits: Conduct Pinterest SEO audits for businesses and provide them with a list of recommendations to improve their search visibility.
• Track Performance: Monitor the results of your SEO efforts and adjust strategies as needed to ensure clients are seeing improved performance.

Pinterest SEO services are a high-demand service that can generate significant income, especially as businesses look to optimize their content for better discoverability.

Host Pinterest Webinars and Workshops

Another way to make money as a Pinterest strategist is by hosting webinars and workshops. Many people are looking for in-depth training on how to use Pinterest for business, and offering live or recorded sessions can provide them with the knowledge they need.

How to Get Started:

• Choose a Specific Topic: Select a specific aspect of Pinterest marketing that you can teach effectively, such as Pinterest advertising, content strategy, or SEO.
• Promote Your Webinar: Use your blog, social media, and email list to promote your webinar and attract attendees.
• Charge for Access: Charge a fee for access to your live or recorded webinars, or offer a membership where attendees can access multiple sessions.

Webinars are an excellent way to monetize your Pinterest knowledge while helping others build successful Pinterest strategies.

Conclusion

The opportunities to make money as a Pinterest strategist are vast, and with the right skills, you can build a thriving business. Whether you focus on consulting, course creation, ad management, or content creation, there is a demand for expert Pinterest strategists who can help businesses grow their presence on the platform. By offering high-quality services, building a strong online presence, and continuously refining your skills, you can create multiple income streams while helping others succeed on Pinterest. The key is to stay adaptable, keep learning, and continually provide value to your clients.

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