How to Make Money Online as a Pinterest Manager: 10 Actionable Ideas

Pinterest has become more than just a platform for pinning recipes, fashion inspiration, or home decor ideas. It's now a powerful tool for businesses and individuals looking to drive traffic, generate sales, and create brand awareness. This shift has opened the door for digital entrepreneurs to monetize their expertise as Pinterest Managers. A Pinterest Manager is responsible for handling the day-to-day operations of a business's Pinterest account, including creating and scheduling pins, optimizing profiles, and ensuring that content reaches the right audience.

If you're considering a career as a Pinterest Manager, or if you're looking to pivot into this field, you might be wondering how you can turn your skills into a sustainable online income. In this article, we'll explore ten actionable ideas for making money as a Pinterest Manager, focusing on methods that are practical, scalable, and proven to work.

Offer Pinterest Management Services to Small Businesses

Small businesses are often overwhelmed with the task of managing their social media accounts. Pinterest, with its visually-driven nature, requires a specialized approach to stand out and drive traffic effectively. This presents a significant opportunity for you to offer your Pinterest management services to local businesses or startups that lack the time or expertise to run their own Pinterest accounts.

Your services could include:

• Creating Pinterest boards and pinning content regularly
• Designing eye-catching pins that are optimized for engagement
• Using Pinterest analytics to track performance and tweak strategies
• Running Pinterest Ads campaigns to increase brand visibility

How to Start:

• Research small businesses in your niche or local area that would benefit from Pinterest marketing.
• Craft a personalized pitch offering a free consultation or audit of their current Pinterest strategy.
• Provide a clear breakdown of your services, pricing, and what kind of results they can expect.

Create and Sell Pinterest Templates

If you have a knack for design, you can monetize your skills by creating and selling Pinterest templates. Many entrepreneurs, bloggers, and business owners struggle to create visually appealing pins and may be willing to pay for ready-to-use templates. These templates help them save time while ensuring their Pinterest content looks professional.

What to Include in Your Templates:

• Pre-designed pin layouts (both vertical and square)
• Customizable colors, fonts, and graphics
• Text and photo placeholders
• Instructions for how to edit the templates

How to Start:

• Use design tools like Canva or Adobe Illustrator to create high-quality templates.
• Set up an online shop on platforms like Etsy, Creative Market, or Gumroad.
• Promote your templates through your social media channels, Pinterest, and targeted advertising.

Launch Pinterest Marketing Courses or Workshops

As more businesses and individuals realize the power of Pinterest, there's a growing demand for learning how to use the platform effectively. You can leverage your expertise by creating an online course or hosting workshops to teach others how to use Pinterest for marketing.

Course Topics You Can Cover:

• Basic Pinterest strategy for beginners
• Creating a Pinterest business profile
• Advanced Pinterest SEO and keyword research
• How to design high-converting pins
• Running successful Pinterest Ads

How to Start:

• Choose a platform to host your course, such as Teachable, Udemy, or Skillshare.
• Develop course content, including video tutorials, downloadable resources, and quizzes.
• Use Pinterest and social media to promote your course to your target audience.

Become a Pinterest Ads Specialist

Pinterest Ads is a growing part of the platform's marketing ecosystem, and many businesses are investing in paid promotions to expand their reach. As a Pinterest Ads specialist, you can offer services such as setting up campaigns, optimizing ad performance, and tracking ROI. This can be a lucrative niche for Pinterest Managers who want to focus on driving paid traffic.

What You'll Need to Know:

• Understanding Pinterest's ad platform and its various types of ads (e.g., promoted pins, video ads, shopping ads)
• A/B testing for ad creatives and copy
• Targeting the right audience with Pinterest's advanced targeting options
• Budgeting and measuring ROI on ad campaigns

How to Start:

• Get certified in Pinterest Ads by completing courses offered by Pinterest or other platforms.
• Offer free audits or run a few sample campaigns to build a portfolio.
• Reach out to businesses running ads on Pinterest and offer your expertise to improve their campaigns.

Offer Pinterest Account Audits

Many businesses or bloggers may not realize that their Pinterest account is not optimized for maximum growth or engagement. Offering a Pinterest account audit can be a low-cost, high-value service where you assess their current Pinterest profile and provide actionable suggestions for improvement.

Key Areas to Assess in Your Audit:

• Pinterest bio, board titles, and descriptions
• Pin designs and use of keywords
• Pinning strategy and frequency
• Profile optimization (e.g., rich pins, link to website)
• Analytics and performance tracking

How to Start:

• Create an audit checklist with actionable steps.
• Market your service on social media and Pinterest itself.
• Offer a free mini-audit to get potential clients in the door, then upsell to a more detailed audit and implementation package.

Become a Pinterest Virtual Assistant

Pinterest Virtual Assistants (VAs) are a cost-effective solution for busy entrepreneurs or businesses that need help managing their Pinterest accounts but don't require a full-time manager. As a Pinterest VA, your tasks might include scheduling pins, engaging with followers, researching keywords, or even writing pin descriptions.

Services You Can Offer as a Pinterest VA:

• Scheduling pins using tools like Tailwind or Planoly
• Responding to comments and messages on the Pinterest account
• Pinning content from other creators to create a cohesive board
• Keyword research for Pinterest SEO

How to Start:

• Set up a profile on freelance platforms like Upwork, Fiverr, or PeoplePerHour.
• Offer hourly or package rates, depending on the client's needs.
• Build a reputation by providing excellent customer service and showcasing your results.

Affiliate Marketing with Pinterest

Affiliate marketing is a popular way to make money online by promoting other companies' products and earning a commission for each sale made through your referral link. Pinterest is an excellent platform for affiliate marketing due to its image-heavy nature, which makes it easy to promote products with attractive pins.

How to Do It:

• Join affiliate programs like Amazon Associates, ShareASale, or Rakuten Marketing.
• Create visually appealing pins that include your affiliate links.
• Share the pins on relevant boards and optimize them for Pinterest search.

How to Start:

• Ensure that you comply with Pinterest's affiliate link policy (disclose that you are using affiliate links).
• Focus on high-conversion niches, such as fashion, beauty, or home decor.
• Use Pinterest's analytics to track which affiliate pins are performing well and adjust your strategy accordingly.

Create a Pinterest Management Subscription Service

Subscription services are a great way to provide ongoing value to clients while creating a reliable income stream. You could set up a subscription-based model where clients pay you monthly to manage their Pinterest accounts, ensuring they stay consistently engaged with their audience.

Subscription Models You Can Offer:

• Basic: Pinning, scheduling, and basic account management.
• Advanced: Include board optimization, pin design, and analytics tracking.
• Premium: Offer full-service Pinterest management, including Pinterest Ads campaigns, ongoing strategy adjustments, and bi-weekly performance reports.

How to Start:

• Build different pricing tiers for various levels of service.
• Use a platform like Substack or Patreon to manage your subscriptions.
• Offer the first month at a discounted rate to attract new clients.

Pinterest Marketing Consultancy

If you're experienced with Pinterest and have a deep understanding of how businesses can succeed on the platform, offering consultancy services could be highly profitable. As a Pinterest marketing consultant, you'll guide businesses on the best practices for using Pinterest to achieve their goals, whether that's increasing sales, boosting brand awareness, or driving traffic.

Areas You Can Consult On:

• Pinterest strategy development
• Visual branding for Pinterest
• Pinterest Ads optimization
• Analytics and performance reporting

How to Start:

• Market yourself as a Pinterest consultant through your website and LinkedIn.
• Offer an initial consultation or strategy session to demonstrate your expertise.
• Upsell long-term packages that involve ongoing consultancy and execution support.

Write and Sell Pinterest-Related E-books or Guides

If you enjoy writing, creating and selling e-books or guides about Pinterest marketing is another way to generate income. Many entrepreneurs are willing to pay for step-by-step guides that help them navigate Pinterest's platform, learn strategies, and grow their presence.

Topics You Could Write About:

• Pinterest marketing for beginners
• How to design the perfect Pinterest pin
• The ultimate guide to Pinterest SEO
• How to create a Pinterest strategy that drives traffic

How to Start:

• Use platforms like Amazon Kindle Direct Publishing (KDP) or Gumroad to sell your e-books.
• Promote your guides on Pinterest, social media, and your website.
• Offer free snippets or sample chapters to entice potential buyers.

Conclusion

Becoming a Pinterest Manager offers a wealth of opportunities to make money online, whether you're managing accounts for clients, selling products like templates or courses, or leveraging affiliate marketing and consultancy. By tapping into the growing demand for Pinterest expertise, you can build a sustainable and profitable business online.

The key to success as a Pinterest Manager lies in offering value, staying updated on Pinterest's evolving features, and consistently providing high-quality services that meet the needs of businesses and creators. Whatever path you choose, there's a lot of potential in the world of Pinterest marketing---so start now and watch your income grow.

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